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Jan 1, 1983, Science, 265 pages Principles of Marketing Philip Kotler, Gary M. Armstrong Career Diary of a Fashion Stylist Thiry Days Behind the Scenes With a Professional, Kim Maxwell, Sep 1, 2007, Business & Economics, 144 pages.
This is a PDF For Principles of Marketing by Philip Kotler, Gary Armstrong (17th Edition).
MKTG 101 INTRODUCTION TO MARKETING Instructor: Dr Rajeev Kohli Visiting Professor of Marketing Tel: 6828 0254 Email: [email protected] Philip Kotler and Gary Armstrong, Principles of Marketing, 10th Edition, Prentice Hall: Englewood Cliffs, NJ. Course packet of cases and readings. 1.
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Fundamentals of Marketing Management Managing World-Class Organizations Dr. P.V. (Sundar) Balakrishnan Balakrishnan S #2 What is Marketing? Process by which individuals and groups obtain what they need and want through creating and exchangingproducts and value with others. Simply put: Marketing is the delivery of customer satisfaction at a profit.
Marketing Management (14th Edition) PDF Book, By Philip Kotler, ISBN: 0132102927, Genres: Marketing. The overriding goal of the revision for the 14th edition of Marketing Management was to create as comprehensive, current, and engaging MBA marketing textbook as possible.Where appropriate, new material was added, old material was updated